Steve Madden Malaysia & Singapore
Led GTM strategy for MY in opening the first ever Malaysia store in Midvalley Megamall &started the social media accounts for MY & SG with 10.4k combined followers in 3 months
Supported local marketing to drive traffic to stores; set social shopping for e-commerce
Social Media Management
Started the social media accounts for MY & SG with 10,367 combined followers in 3 months.
Led the digital marketing for the grand opening of Steve Madden Malaysia with its first store in Mid Valley, and second store in Pavilion
Strategized the content pillars, and local brand voice to cater to regional markets
Worked with the New York team global office on local trends, and what types of reposts and shoe styles to publish
Launched brand awareness campaigns #DanceWithSteve to drive brand building with younger audiences during the dance craze that dominated the TikTok era during COVID
Increased user-generated content submissions by constantly featuring them on the sites and making the customers feel part of the #SMcommunity
Digital Ads
Set up & ran social media and google paid ads for store opening, events & sales
Paid ads contributed to 80% of new followers every campaign
Tested different ad formats on social
Briefed designers on assets to create. and wrote captions for ads
Content strategy and ideating visuals for EDM to convey the brand's message on promos, new collections, store openings, contests
Briefed designers on the output and visuals needed
Wrote subject lines, intro message and body copies
