Tranings & Workshops
Throughout my career, I’ve been privileged to attend several trainings & workshops for digital, marketing, leadership, partner platforms, e-commerce, and more. But I’m also prouder that I’ve led workshops for my clients.
CNN Philippines
When CNN opened its Philippine hub, it sought a digital agency to join its digital team in creating news content and navigating the social media ecosystem.
I led the training for CNN Philippines’ digital news writers and reporters as the social strategist, alongside our General Manager and Business Director. The training encompassed building a social architecture, exploring platforms and their best practices, determining the 'click-worthiness' of content and news, tweetcasting live coverage, and managing online profiles with distinct CNNer profiles versus CNN.
Agency: Ogilvy Philippines
Coca-Cola
Part of the team that did an e-commerce training in Singapore's digital team for Coca-Cola led by the agency's Singapore Managing Director at that time, and Coke's Account Manager
We presented insights, and strategy fit for Coke's digital business objectives and marketing initiatives, and best practices across different industries including our past e-commerce accounts. I shared best practices for my clients in Malaysia on winning in marketplaces.
Agency: Lion & Lion
Bath & Body Works APAC
Digital Strategy to Win the Holidays: I joined our leadership team to present strategy and tactics in our Malaysia, Indonesia, and Thailand offices attended by cross-functional teams to equip them with necessary knowledge and fire to makethe brand the top gifting destination for the holidays and sales (Black Friday, Cyber Monday, Christmas)
E-Commerce focused: Led by me as the digital manager, digital merchandiser, and operations manager. We brought in key stakeholders such as e-commerce executives, merchandising professionals, and creative visionaries across the region to Kuala Lumpur. We went back to basics, did analysis cases for our sites, presented trends, and a collective discussion on how we can help each other to be more skilled.