B2B Marketing
After building a strong foundation in B2C marketing, I’ve expanded into B2B, supporting energy and industrial clients with brand identity, launches, leadership events, advertising, and strategic campaigns. As I grow into B2B marketing, I’m leaning on what I already know works: understanding the audience, keeping the message clear, and connecting strategy to outcomes.
Leadership Conference Branding & Experience
Following an organizational transition, UPS Industrial Services needed its first leadership conference as an independent company to create alignment across teams and reinforce its direction moving forward.
The goal wasn’t just to host a conference, but to create a shared experience that would connect leadership development, company culture, and future strategy in a way employees could actually carry back to their teams.
Feedback from attendees reflected strong engagement and a clearer understanding of leadership expectations and organizational direction moving forward. More importantly, the event gave leaders a common language and sense of ownership they could carry back to their teams, helping reinforce culture, accountability, and consistency across the organization. It also set a foundation for how future internal initiatives and experiences could support both leadership development and brand cohesion.
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The event was developed as an immersive leadership experience rather than a traditional meeting. Messaging, visuals, powerpoint presentation, signage, app development and programming were aligned so attendees encountered consistent themes across sessions, environment design, and communications.
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As the account lead for this project, I supported the project from planning through execution, helping coordinate teams and multiple stakeholders,, preparing and execution of briefs, managing, timelines, site visits, creation of app (UX direction and content) and keeping strategy aligned with on-time delivery.
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Our agency and team approached the event as both a leadership initiative and an internal brand moment.
We focused on creating consistency across touchpoints the theme, graphics, Christmas party, so the experience reinforced a shared language around accountability, leadership, and future direction.
